FAST, FREE SHIPPING ON ORDERS OVER $50 IN THE U.S
The Complete Wave System
360 Waves.
Zero Excuses.
The butter, the brush, the durag: the full system behind deeper, glossier, longer-lasting waves. Loved by 100,000+ wavers.
★★★★★Loved by 100,000+ WaversWave Butter Made in the USAFounded in Oakland, CA
Wavers Served
Wave Butter Rating on Amazon
Silky Durag Colors
Founded in Oakland, CA
The Veeta Method
Waves Are Built, Not Born
Three steps, one system. Brush it, butter it, lay it down: the routine behind a wolfin’ 360.
Brush & Train
The Veeta Wave Brush lays your pattern and pulls the roots down. Pick soft, medium or hard bristles for your hair.
Butter It Up
Superior Wave Butter: maximum shine, no buildup, non-greasy. Shea and tangerine butter soften and condition.
Lay It Down
Compression that holds. A Superior durag locks the pattern in overnight for deeper waves by morning.
Wave Butter + Wave Brush + Superior Silky Durag: everything to start spinning.
Fan Favorites
Best Sellers
The gear real wavers reorder.
Why Veeta
Superior By Every Measure
Non-Greasy
Absorbs clean. No slick residue, no ruined pillowcases.
No Buildup
Conditions the hair without the waxy layering that flattens waves.
Maximum Shine
Glossy, healthy-looking waves that catch the light.
Built To Last
Triple-stitched seams and premium materials that hold up wash after wash.
Shop The Collection
Find Your Wave Essentials
Real Wavers
Don't Take Our Word
Our Story
Made By Wavers,
For Wavers.
Founded in Oakland, California in 2019, Veeta is built for anyone serious about their waves. Every durag, brush, and jar is made with high-quality materials and real craftsmanship, trusted by wavers across the country.
Join The Wave List
Join 100,000+ wavers. New drops, wave tips, and members-only deals, straight to your inbox.